Rajiv Dixit was born in Allahabad, Uttar Pradesh. From childhood on he was fond of various Indian revolutionaries. He is also a scientist and has worked with A.P.J. Abdul Kalam. He also worked in France in the telecommunications sector. For the last 20 years he has been promoting the concept of Indian SwadeshI (self-sufficiency) from foreign goods and businesses.
Dixit supported the movement of opening a chain of Swadeshi General Stores, where only Indian-made goods are sold. The concept is that the consumer can get the goods at cheaper rates and the whole chain from producer to consumer gets equal benefits, instead of most of the money going to producers and suppliers. He initiated movements like the Swadeshi Movement and Azadi Bachao Andolan and became their spokeperson. He addressed a rally of over 50,000 people under the leadership of Swadeshi Jagaran Manch in New Delhi. He also took leadership of the programme held at Calcutta which was supported and promoted by various organizations and prominent personalities and was celebrated all over India on the eve of the 150th Anniversary of the 1857 war of Indian independence.
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